Let's talk about Value

𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀, 𝗮 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝘁𝗲𝗹𝗹𝘀 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆.

Do you prefer 12 beautiful store-bought eggs, perfectly uniform in color, shape, and size, neatly packaged in a box? Or do you find value in the uniqueness of free-range, farm-raised eggs each one distinct?

Do you measure value by common denominators?

Do you prefer it when everything looks, weighs, and fits the same? Or do you celebrate differentiation?

When considering the impact of your team in the Value Proposition, is each member’s unique value clearly defined, celebrated, and aligned with your client’s specific challenges?

In my experience, teams see standardization as safe, a sure bet but view differentiation as “Extra” and hard work.

🎯 During Pursuit Orals, your solution matters, but equally important is the team behind it. 

Clients don’t just buy a product or service; they buy the connection and the confidence in the people delivering it. The team should not just be technically competent, they should also be aligned with the client’s culture, understand their challenges, and expectations.

🌟 True 𝗩𝗔𝗟𝗨𝗘 𝗠𝗔𝗧𝗖𝗛𝗜𝗡𝗚 means leveraging differentiation in both your solution AND your team, and that’s what gets you to a WIN!

For more about the importance of the team take a look at my previous post: 𝗧𝗵𝗲 𝟳𝟱% 𝘃𝘀 𝟱𝟳% 𝗧𝗲𝗮𝗺 𝗗𝗶𝗰𝗵𝗼𝘁𝗼𝗺𝘆: 𝗬𝗼𝘂𝗿 𝗧𝗲𝗮𝗺'𝘀 𝗥𝗼𝗹𝗲 𝗶𝗻 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗿 𝗟𝗼𝘀𝗶𝗻𝗴

(https://www.coenivanbeek.com/post/6a76acfa)

What do you think about the value of differentiation?

About my eggs, I am fortunate to get these beauties from

Firefly Farm: https://lnkd.in/eDVBsuG3