Got Some Questions?

Coeni van Beek's coaching is presence-led and designed for high performance under pressure. His approach focuses on transformation through experience, accountability, and insight applied in the moment, not just theory. Whether you're preparing for a critical pitch, navigating a transition, or facing a personal inflection point, he helps leaders and teams show up with clarity, confidence, and integrity in both business and life.

You're likely a great fit if you're a senior executive, C-suite leader, or emerging successor navigating complexity, growth, or pressure to perform at a higher level. Coeni's clients are often in moments of change: Promotion, Strategy Shifts, Succession Planning, or Leadership recalibration. Many are leading across cultures, managing dispersed teams, or under pressure to deliver results while staying true to their values.

Most coaching engagements run 3-6 months.

Coeni offers several formats:

• 1:1 coaching sessions (in-person, online, or blended)

• Team coaching and full-day intensives

• Global offsites and immersive leadership experiences including the 6-session, the Amplified Leadership Series or 12-module Pursuit to Win™ program

He works with you to find the format that best suits your schedule and goals.

Coeni measures impact through multiple lenses:

• Leadership behavior change and team alignment

• Client feedback and pursuit win rates

• Succession readiness and strategic clarity

• Overall business improvement

In structured programs like Pursuit to Win™, he also tracks revenue influence, deal success, and post-engagement retention. Long-term transformation shows up in how confidently and consistently leaders operate under pressure and build trust.

Few coaches combine Big-Four experience with entrepreneurial agility. Coeni has led global transformation programs, shaped ethics at scale, and coached teams in $2B+ sales environments. He has also built his own leadership IP, like Pursuit to Win™ and Mahala Experiences, to create real, measurable outcomes. His work blends behavioral insight, strategic clarity, and human empathy across cultures and industries.

Pursuit to Win™ is Coeni van Beek's proprietary 12-module system for winning high-stakes deals and presentations. He developed it over a decade while supporting 250+ major pursuits worldwide. The methodology combines team dynamics, storytelling under pressure, executive presence, and simulation rehearsal, all focused on showing up powerfully when it counts. It's been credited with influencing over $1.1 billion in new revenue.

These are immersive, nature-based leadership experiences Coeni has designed for deep reflection and transformation:

• Mahala: Nature retreat-style coaching rooted in experiential learning

• Wisdom Horse: Equine-assisted coaching that surfaces trust, energy, and emotional intelligence in real-time

Both create space for lasting shifts in how leaders show up, whether in the boardroom, on stage, or in life. They're grounded in behavioral outcomes and measurable change.

​Coeni recognizes that most leaders don't perform to their potential because they're under-prepared, overly scripted, or disconnected from their audience. He uses live simulation, video review, and feedback loops to help leaders master orals, board meetings, keynotes, and investor pitches. His approach pressure-tests stories, sharpens clarity, and rehearses for confidence so your presence feels natural when it's game time.

With coaching experience across 100+ countries, Coeni has developed a culturally adaptive approach that's sensitive to local norms, values, and leadership dynamics. Whether working in Tokyo, Lagos, Zurich, or São Paulo, he listens deeply, customizes context, and focuses on what matters most in each environment. This expertise comes from lived experience across four continents, not just theory.

Coeni understands that trust isn't built in one conversation, it's created through repeated signals of safety, clarity, and care. With remote teams, he helps leaders create rituals that reinforce connection, set clear expectations, and offer real-time feedback. His approach uses presence, listening, and consistency as tools to close distance and build loyalty, even when teams aren't in the same room.

Coeni holds a PhD in Change Management and Organizational Learning with a focus on Adult Learning. He has worked in more than 100 countries across four continents, led global ethics and culture transformation at PwC, and built high-stakes coaching programs for billion-dollar pursuits. His leadership philosophy balances systems thinking with grounded, human insight, keeping it real for both people and business.

For Coeni, this means moving beyond compliance policies to create cultures where people understand, live, and lead with shared values. As PwC's Global Ethics Leader, he led firm-wide rollout of a global Code of Conduct across 158 countries. He works directly with Boards and Executive Committees to embed behavior-based ethics into strategy and succession. In his approach, trust becomes more than a value, it becomes an operating system.

Coeni believes real transformation requires reflection, experimentation, and reinforcement. He uses proven frameworks like Kolb's Experiential Learning Cycle, behavioral coaching tools, and deep presence work. His programs are designed for embedding insights, not just creating awareness. Sessions revisit actions, track growth, and apply learning in real-world leadership moments. The goal is always sustained confidence, alignment, and trust.