The Art of Storytelling
- Dr Coeni van Beek

- Jan 5
- 1 min read
Updated: Jan 29

📖 𝗖𝗮𝗻 𝘆𝗼𝘂 𝘁𝗲𝗹𝗹 𝗮 𝘀𝘁𝗼𝗿𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗹𝗶𝘀𝘁𝗲𝗻 𝘁𝗼? Telling compelling stories that connect with prospective clients is central to building an emotional connection—and, ultimately, getting the win.
Just Google “How to tell better stories“. You’ll get more than 34 million results! Are we really that bad at telling stories? Sad to say😭, 𝗬𝗘𝗦!
There is an entire industry built around helping people tell better stories. Most solutions/advice are fairly complex, and many of my clients find mastering this skill 𝗱𝗮𝘂𝗻𝘁𝗶𝗻𝗴, especially in the high-stress environment of a sales pursuit.
I love helping clients pack a punch 🥊 with their stories. Storytelling is where Executive Coaching and Pursuit Coaching intersect—it's a fun place to grow. Personally, I believe helping people tell better stories in the context of the sales process is much easier than you might think.
I can get anyone telling better stories in under an hour—three baby steps to your success!
👶 𝗧𝗵𝗿𝗲𝗲 𝗯𝗮𝗯𝘆 𝘀𝘁𝗲𝗽𝘀:
1. 𝗪𝗵𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂? What’s 𝘆𝗼𝘂𝗿 authentic story in this context? (Know yourself.)
2. 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁’𝘀 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁(𝘀)?
3. 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆 𝗶𝗻𝘁𝗲𝗿𝘀𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗼𝘀𝗲 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀?
If you’re interested in telling better stories, message me. 𝟲𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗼𝗳 𝗺𝘆 𝘁𝗶𝗺𝗲 𝗺𝗶𝗴𝗵𝘁 𝗷𝘂𝘀𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗶𝗻 𝟮𝟬𝟮𝟱🌟



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